Businesses using legacy ERP systems such as Microsoft Dynamics NAV, Dynamics GP, Dynamics AX, and Dynamics SL face an important decision: continue maintaining their existing systems or modernize their operations with cloud-based ERP solutions. As business requirements evolve, organizations increasingly need better reporting, connected applications, improved security, and flexible systems that can support future growth.
For eligible organizations, Microsoft Dynamics 365 Bridge to Cloud 3 (BTC3) provides a financial incentive to move from qualifying on-premises Dynamics products to eligible Dynamics 365 online subscriptions. The promotion offers a 30% discount on qualifying three-year subscriptions for most eligible Dynamics 365 products, subject to the program’s terms and conditions.
The offer can help businesses evaluate cloud migration with a more predictable subscription cost over the promotional term. However, the discount is not automatic for every existing Dynamics customer. Eligibility depends on factors such as the customer’s existing licenses, Enhancement Plan status, selected cloud product, and licensing arrangements.
In this guide, we explain what Bridge to Cloud 3 is, how the 30% discount works, which legacy ERP customers should investigate the offer, the benefits of moving to Dynamics 365, and the steps businesses should take before beginning a migration.
What Is Microsoft Bridge to Cloud 3?
Bridge to Cloud 3, commonly known as BTC3, is a Dynamics migration promotion introduced for eligible customers transitioning from qualifying on-premises Dynamics products to Dynamics 365 online services.
The program is intended to make cloud adoption more financially accessible for businesses that already use eligible Dynamics ERP or related business applications.
Under the promotion, qualifying customers can receive a 30% discount on eligible Dynamics 365 online subscriptions for a fixed three-year term. The offer is available through the partner-led Cloud Solution Provider (CSP) licensing model using the New Commerce Experience (NCE), subject to the applicable product and enrollment requirements.
The enrollment window runs from January 1, 2026, through December 31, 2027, according to the published program information. Customers should confirm the current terms and product eligibility before making a purchasing decision.
Bridge to Cloud 3 builds on earlier migration promotions but has different discount and benefit terms. Businesses that participated in a previous Bridge to Cloud promotion should not assume they can enroll again.
The primary objective is to help eligible organizations move toward cloud-based business applications while reducing the initial subscription cost during the promotional period.
How Does the 30% Dynamics 365 Discount Work?
The discount applies to qualifying Dynamics 365 subscriptions under the promotion. It is not a universal 30% discount on every Microsoft product, every implementation service, or every migration expense.
For example, consider a hypothetical eligible subscription with a list price of ₹10,000 per user per month.
- Illustrative monthly list price: ₹10,000
- Illustrative discount: 30%
- Discounted monthly subscription price: ₹7,000
- Illustrative monthly saving per user: ₹3,000
For 25 users, this example would represent a subscription saving of ₹75,000 over a month, before applicable taxes and any other charges.
These figures are for illustration only, not actual Dynamics 365 pricing. The real subscription price depends on the selected product, user license, market, applicable commercial price list, and eligibility.
The three-year term is a significant part of the offer. Customers should carefully review the commitment, cancellation conditions, renewal pricing, and what happens after the promotional period ends.
The promotion does not mean the discounted rate continues indefinitely. Once the fixed promotional term ends, the subscription may renew under the applicable pricing and licensing terms at that time.
Organizations should therefore calculate both their short-term savings and their expected long-term cost of ownership before committing.
Who Should Investigate Bridge to Cloud 3?
Bridge to Cloud 3 is intended for qualifying existing Dynamics on-premises commercial customers who want to transition to eligible Dynamics 365 online products.
Businesses using the following systems may want to assess their eligibility.
1. Microsoft Dynamics NAV Customers
Dynamics NAV has supported business processes such as financial management, purchasing, inventory, sales, and operations for many organizations.
Businesses using NAV may be interested in moving to Dynamics 365 Business Central online, which offers cloud-based ERP capabilities for financial management, sales, purchasing, inventory, and other operational requirements.
A migration assessment can help determine how existing NAV customizations, integrations, reports, and historical data should be handled.
For eligible customers, Bridge to Cloud 3 may help reduce the subscription cost of the qualifying cloud transition.
2. Microsoft Dynamics GP Customers
Dynamics GP has traditionally supported accounting, financial management, distribution, inventory, and other business processes.
Organizations using GP may need to evaluate their future ERP strategy as their operational requirements, reporting expectations, integration needs, and infrastructure arrangements change.
Depending on business complexity and functional requirements, potential cloud options may include Dynamics 365 Business Central or other suitable ERP solutions.
However, moving from GP to a new ERP platform is not simply a licensing change. Businesses should assess their current modules, third-party applications, reporting requirements, historical records, and custom workflows before selecting a destination.
3. Microsoft Dynamics AX Customers
Dynamics AX has supported complex ERP requirements across finance, manufacturing, supply chain, procurement, and distribution.
Organizations still using AX may be considering a transition to cloud-based Dynamics 365 applications, including Dynamics 365 Finance or Dynamics 365 Supply Chain Management, depending on their requirements and the AX version in use.
These projects can involve significant business-process redesign, data migration, integration changes, and user training.
Bridge to Cloud 3 may provide qualifying customers with subscription savings, but the appropriate target product and migration approach should be determined through a detailed assessment.
4. Microsoft Dynamics SL Customers
Dynamics SL has been used by organizations requiring financial management, project accounting, distribution, and related business capabilities.
Businesses using SL should review their current application landscape, reporting requirements, project accounting processes, and integration dependencies before choosing a replacement.
A suitable cloud ERP solution should support the organization’s actual operational needs rather than simply reproduce its existing software configuration.
Eligible customers should investigate whether their existing licensing and proposed cloud subscriptions meet the Bridge to Cloud 3 requirements.
Key Eligibility Requirements for Bridge to Cloud 3
Not every organization running an older Dynamics product automatically qualifies for the promotion. Several conditions must be evaluated before enrollment.
Existing On-Premises Licenses
The promotion is intended for qualifying existing Dynamics on-premises customers. Published program terms specify that the relevant on-premises product must have been licensed before September 1, 2024.
The licensing history and qualifying product must be checked against the current program rules.
Active Enhancement Plan
An active Enhancement Plan (EP) is an important eligibility requirement. Customers with a lapsed plan may need to address the lapse under the program’s applicable conditions before enrollment.
Do not assume that an old perpetual license alone is sufficient. Confirm the current EP status and any applicable renewal requirements.
Eligible Dynamics 365 Online Product
The promotion applies to eligible Dynamics 365 online subscriptions that are functionally similar to qualifying on-premises products.
The exact product mapping matters. The appropriate destination for a NAV, GP, AX, or SL customer depends on the customer’s existing functionality and business requirements.
Not every SKU or product combination is necessarily eligible.
Three-Year Subscription Commitment
Qualifying subscriptions are subject to a fixed three-year term. The commercial commitment, cancellation restrictions, and renewal conditions should be reviewed carefully.
Businesses should confirm that their planned migration timeline, user count, and budget fit the subscription commitment.
New-to-Product Requirements
Prior paid licensing of the selected Dynamics 365 online product may affect eligibility. The program includes specific conditions and limited exceptions, so the customer’s licensing history must be checked rather than assumed.
Partner-Led Enrollment
The offer uses the CSP partner-led licensing model through NCE. A qualified licensing partner can help check the relevant product, enrollment requirements, and pricing before the customer commits.
These requirements are a summary, not a substitute for the full promotion terms. Final eligibility must be confirmed against the current program rules.
Benefits of Moving From Legacy Dynamics ERP to the Cloud
The discount is one part of the decision. Businesses should also consider the operational benefits and long-term implications of modernizing their ERP environment.
Reduced Qualifying Subscription Costs
For eligible organizations, the 30% discount can reduce the cost of qualifying Dynamics 365 subscriptions during the fixed promotional term.
This may help businesses allocate budget toward implementation, training, integrations, process improvements, and other modernization priorities.
The actual financial benefit depends on the subscription mix, user count, licensing eligibility, and overall migration costs.
Improved Access to Business Information
Cloud ERP can help authorized employees access business information through supported devices and applications, depending on the product and configuration.
This can improve coordination between finance, purchasing, sales, inventory, and other departments.
The value depends on appropriate permissions, reliable data, and well-designed business processes.
Better Integration Opportunities
Modern ERP environments can connect with other business applications through supported integration methods.
For example, organizations may need to connect ERP data with CRM systems, e-commerce platforms, reporting tools, warehouse applications, or document-management solutions.
A planned integration strategy can reduce manual data entry and improve consistency across business functions.
Opportunities for Process Modernization
Legacy ERP systems often contain customizations and workarounds accumulated over many years.
A migration project provides an opportunity to review those processes and determine which should be retained, simplified, replaced, or automated.
Organizations should avoid transferring every historical customization without assessing whether it is still needed.
A Foundation for Future Business Growth
Cloud ERP can provide a foundation for evolving reporting, integration, automation, and AI-enabled workflows where supported by the chosen products and licensing.
However, cloud migration alone does not guarantee better productivity. Businesses must also address data quality, user adoption, governance, and process design.
How to Plan a Successful Dynamics 365 Migration
A successful migration requires a structured plan covering technology, business operations, data, and people.
Step 1: Assess Your Existing ERP Environment
Document the current Dynamics version, installed modules, customizations, integrations, reports, database size, and third-party applications.
Identify which processes are business-critical and which can be improved during migration.
This assessment helps establish a realistic scope and identifies potential risks early.
Step 2: Select the Appropriate Cloud ERP
The destination should be chosen based on business requirements, not solely on the availability of a discount.
For example, Business Central may suit many small and midsize organizations, while complex enterprise requirements may need Dynamics 365 Finance, Supply Chain Management, or a combination of applications.
Evaluate functional coverage, scalability, licensing, integration needs, reporting, and future growth.
Step 3: Validate Bridge to Cloud 3 Eligibility
Review the existing perpetual licenses, purchase history, Enhancement Plan status, previous migration promotions, proposed Dynamics 365 product, and subscription requirements.
Ask your licensing partner to confirm eligibility and the expected subscription cost before committing to a migration schedule.
Step 4: Prepare the Data Migration Strategy
Identify the records that need to move to the new environment, such as customers, vendors, products, open transactions, financial balances, inventory, and historical information.
Clean duplicates, correct inconsistencies, and define reconciliation procedures before transferring data.
The migration plan should include testing and business approval to confirm that critical information is accurate.
Step 5: Review Customizations and Integrations
Map existing custom functionality to the capabilities of the target platform.
Some customizations may be replaced by standard features, while others may require supported extensions or integrations.
Review third-party dependencies and test all critical interfaces before going live.
Step 6: Test and Train Users
Conduct functional testing, data reconciliation, integration testing, security reviews, and user acceptance testing.
Train employees according to their roles and responsibilities. Finance teams, warehouse staff, purchasing teams, and sales users may require different training plans.
Step 7: Plan Go-Live and Ongoing Support
Create a detailed cutover plan that includes responsibilities, timing, data validation, communication, contingency arrangements, and post-launch support.
After go-live, monitor system performance, user adoption, data accuracy, and unresolved issues.
A structured support model helps the organization stabilize the new system and improve its processes over time.
Common Mistakes to Avoid
Businesses should avoid treating Bridge to Cloud 3 as a simple discount campaign.
First, do not assume eligibility without checking the licensing and Enhancement Plan requirements.
Second, do not choose a destination ERP based only on the lowest subscription price. The selected platform must support the organization’s business processes.
Third, do not underestimate data migration, customizations, third-party applications, and user training.
Fourth, do not calculate the business case using only the discounted three-year subscription. Include implementation, integration, support, internal resources, and potential changes to renewal costs.
Finally, do not wait until the end of the enrollment window to start investigating the offer. Licensing validation and migration planning can take time, particularly for complex ERP environments.
How Magnifia IT Solutions Can Help With Your Dynamics 365 Migration
Moving from Dynamics NAV, GP, AX, or SL to a modern ERP platform requires careful planning. Businesses need to understand their existing systems, select the right destination, protect critical data, and prepare employees for new processes.
Magnifia IT Solutions helps businesses plan and implement Microsoft Dynamics 365 solutions aligned with their operational and technology requirements.
Our services include:
- Dynamics 365 consulting and implementation: Assess business requirements and plan a suitable ERP implementation.
- Legacy ERP migration planning: Review existing Dynamics environments, customizations, integrations, and data dependencies.
- Data migration: Plan and validate the transfer of relevant business records and historical information.
- System integration: Connect ERP applications with other business systems using appropriate integration approaches.
- Customization and development: Adapt supported functionality to address specific operational requirements.
- Training and user adoption: Help employees understand new processes and use the new system effectively.
- Ongoing support and maintenance: Assist with system stability, issue resolution, and continuous improvement.
Our approach focuses on business outcomes, data reliability, and a practical migration roadmap—not just software licensing.
If your organization is still using Dynamics NAV, GP, AX, or SL, now is a good time to assess your cloud ERP options and determine whether Bridge to Cloud 3 could support your modernization plans.
Ready to explore your Dynamics 365 migration options?
Visit Magnifia IT Solutions to discuss your business requirements, or explore our Dynamics 365 ERP Consulting and Implementation Services.
Contact Magnifia to evaluate your current ERP environment, identify the right migration approach, and build a practical roadmap for a more connected and scalable business.
Frequently Asked Questions
What is Microsoft Bridge to Cloud 3?
Bridge to Cloud 3 is a promotion that offers eligible existing Dynamics on-premises customers a 30% discount on qualifying three-year Dynamics 365 online subscriptions, subject to the program’s terms and conditions.
When is Bridge to Cloud 3 available?
The published enrollment window runs from January 1, 2026, through December 31, 2027. Businesses should confirm the current program terms before enrollment.
Can Dynamics NAV customers receive the 30% discount?
Qualifying NAV customers may be eligible when migrating to an eligible Dynamics 365 online product, such as Business Central online. Eligibility depends on the existing licenses, Enhancement Plan, target subscription, and other program requirements.
Are Dynamics GP, AX, and SL customers eligible?
Some customers using these products may qualify, but eligibility is not automatic. The specific on-premises product, licensing history, selected cloud product, and applicable promotion terms must be reviewed.
Does the 30% discount apply forever?
No. The promotional discount applies during the qualifying fixed three-year subscription term. Customers should review renewal pricing and the terms that apply after the promotional period.
Does Bridge to Cloud 3 cover migration and implementation costs?
The 30% discount concerns qualifying subscriptions. It should not be assumed to cover implementation, data migration, customization, integration, or training expenses.
Can a customer who used a previous Bridge to Cloud promotion enroll again?
Customers who previously participated in an earlier Bridge to Cloud or another migration promotion may be ineligible. Their specific licensing and promotional history must be checked against the current rules.
How can Magnifia help with the migration?
Magnifia can help assess the existing ERP environment, plan the migration, prepare data, review integrations and customizations, implement suitable Dynamics 365 solutions, and support user adoption.
